Lim Thye Ann knows the hydraulic business in the ASEAN region in all its facets. Over the past 17 years the experienced sales manager has worked for Parker and most recently 12 years for Uniflex in Singapore. He was instrumental in making the Uniflex brand known in the region and developing the company into one of the leading suppliers of hose assembly machines.

During this time he was in close contact with HANSA-FLEX China and Thailand. Looking for new challenges, he decided to go back into the hose business and set up HANSA-FLEX Singapore as Managing Partner. “HANSA-FLEX’s exceptional product quality, high degree of professionalism and customer-oriented corporate culture convinced me to seize this great opportunity,” explains Lim Thye Ann.

He launched operations in Singapore with a small team, comprising one Rapid Hydraulic Service technician and an office worker. “We’re starting here on a very small scale, but the ASEAN region is huge and you can grow very rapidly here if you’re faster and more customer focused than the competition.”